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Trail Development, Mapping & Promotion
Trails can become some of a destination’s most distinctive and sustainable tourism products — connecting landscapes, communities and stories while helping disperse visitor flows beyond traditional hotspots.
At Beyond Footprints, we support destinations in developing trails as experience-led, market-ready products, combining destination development expertise with strong technical and creative execution.
From Routes to Experiences
Trail development is often approached as an infrastructure exercise. Our work goes further - we help destinations transform routes into coherent trail experiences that are easy to understand, promote and integrate into wider destination strategies. This means defining who the trail is for, what story it tells, and how it creates value for both visitors and local communities.
Our Integrated Approach - 5 pillars of Trail Development & Promotion
Trail Development
& Promotion
Trail concept & Strategic positioning
Technical mapping & Route development
Visual documentation and content creation
Experience design & storytelling
Market integration and promotion
01
Trail concept & Strategic positioning
Defining the purpose, target audience and role of the trail within the wider destination strategy, including how it supports sustainability, dispersal and community goals.
02
​Technical mapping & Route development
Through our partnership with a geodesy engineering company, we provide precise route mapping, geospatial data and technical documentation that supports safety, accessibility and long-term management.
This data can also be used to develop GIS-based systems and interactive digital tools, such as maps or apps, showcasing trail assets including points of interest, natural and cultural sights, accommodation, restaurants and services. These tools help destinations improve visitor experience, interpretation and wayfinding, while creating a strong foundation for future digital development.
03
Visual documentation and content creation
Developing high-quality visual assets, including drone filming and photography, to support interpretation, promotion and clear communication of the trail experience.
04
Experience design & Storytelling
Shaping the narrative, experience flow and points of engagement along the route - connecting landscapes, culture and local stories into a meaningful journey.
05
Market Integration & Promotion
Positioning trails as experience-led, market-ready products — ensuring they are easy to communicate, promote and integrate into destination marketing and partner networks.
Why this matters
Well-developed trails can:
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support sustainable and low-impact tourism
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strengthen rural economies and local engagement
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encourage longer stays and repeat visits
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reduce pressure on overcrowded sites​
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When developed strategically, trails deliver long-term value for destinations and communities alike.
Who this service is for
This service is suited to:
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destinations and DMOs
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municipalities and regional authorities
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NGOs and development agencies using tourism as a development tool
​​Our involvement can range from strategic advisory to hands-on development, depending on project scope and internal capacity.