​

 "50 years combined experience" woven throughout the site. 

​

Core Message/USP (Unique Selling Proposition) to Emphasize:
"Leveraging 50 Years of Combined Tourism Expertise to Drive Your Success."

Website Structure (Sitemap):

1. Homepage

2. About Us

   • Our Story & Philosophy

   • Meet the Team (Highlighting combined experience)

   • Why Choose Us? (Focus on experience, bespoke solutions, results)

3. Services

   • Overview (Briefly introducing the four pillars)

   • 3.1 Experience-Led Product Development (Dedicated Page)

   • 3.2 Training & Workshops (Dedicated Page)

   • 3.3 Strategy Development (Dedicated Page)

   • 3.4 Representation (Dedicated Page)

4. Case Studies / Our Impact (Showcasing past successes, even if anonymized initially)

5. Insights / Blog (Thought leadership, industry trends, tips)

6. Contact Us

7. Legal (Footer)

   • Privacy Policy

   • Terms of Service

Wireframe Details per Page:

Global Elements (Present on most pages):

• Header: Logo (Left), Navigation Menu (Home, About Us, Services [dropdown], Case Studies, Insights, Contact Us), Prominent "Request a Consultation" Button (Right).

• Footer: Copyright, Quick Links (Privacy, Terms, Sitemap), Social Media Icons, Contact Info (Email/Phone).

1. Homepage

• Hero Section:

  • Headline: Compelling & Benefit-Driven (e.g., "Transform Your Tourism Business with 50 Years of Proven Expertise")

  • Sub-headline: Briefly explain what you do (e.g., "Strategic tourism consultancy offering product development, training, strategy, and representation.")

  • Primary CTA Button: "Discover Our Services" or "Schedule a Free Consultation"

  • Background Image/Video: High-quality, inspiring tourism imagery.

• "Who We Are & Why Us" Snippet:

  • Headline: "Your Partners in Tourism Excellence"

  • Short Text: Briefly introduce the consultancy, immediately mentioning the "50 years combined experience" and its value.

  • CTA Button: "Learn More About Us" (links to About Us)

• Services Overview Section:

  • Headline: "Our Core Advisory & Consultancy Services"

  • Grid/Cards (4 items):

    • Icon + Title (e.g., "Experience-Led Product Development") + Short Description + "Learn More" link (to individual service page).

    • Repeat for Training & Workshops, Strategy Development, Representation.

• "Proof of Expertise" Section (Social Proof):

  • Headline: "Trusted by Leaders, Delivering Results"

  • Option 1: Client Logos (if available and permission given).

  • Option 2: Short, impactful testimonials (e.g., "Their strategic insights doubled our bookings.").

  • Option 3: Key statistics (e.g., "50+ Projects Delivered," "Clients in X Countries").

  • CTA Button: "View Our Case Studies"

• "Why Our Experience Matters" Section:

  • Headline: "The Power of 50 Years in Tourism"

  • Text Block: Elaborate on how this deep experience translates into tangible benefits for clients (e.g., market understanding, anticipating trends, navigating complexities, established networks).

• Latest Insights Teaser:

  • Headline: "Latest Thinking in Tourism"

  • 3 x Cards: Image + Title + Short Excerpt of recent blog posts/articles.

  • CTA Button: "Read More Insights"

• Final Call to Action Section:

  • Headline: "Ready to Elevate Your Tourism Offering?"

  • Text: Reiterate the value proposition.

  • CTA Button: "Get in Touch" or "Request a Consultation"

2. About Us

• Hero Section:

  • Headline: "Meet the Experts Behind Your Tourism Success"

  • Sub-headline: "Founded on 50 Years of Combined Passion and Expertise in the Global Tourism Industry."

• Our Story & Philosophy:

  • Headline: "Our Journey, Your Advantage"

  • Text Block: Narrative about the founders' backgrounds, why they started the consultancy, their shared vision, and core values (e.g., client-centric, innovative, results-driven). Emphasize the combined experience throughout.

• Meet the Team:

  • Headline: "The Driving Force: [Founder 1 Name] & [Founder 2 Name]"

  • Individual Profiles (2 columns or stacked):

    • Professional Photo

    • Name & Title

    • Short Bio focusing on individual experience, key achievements, and areas of specialization.

    • Combined Experience Statement: "Together, we bring over 50 years of hands-on tourism leadership to your project."

• Why Choose Us? Section:

  • Headline: "Why Partner With [Consultancy Name]?"

  • Bullet Points/Icon List:

    • Unparalleled Experience: "50 years of combined, practical tourism know-how."

    • Tailored Solutions: "No one-size-fits-all; strategies designed for your unique needs."

    • Results-Oriented: "Focused on delivering measurable outcomes."

    • Industry Network: "Leveraging extensive global connections."

    • Innovative Thinking: "Combining experience with fresh perspectives."

• CTA: "Let's Discuss Your Project"

3. Services (Main Overview Page, if you decide to have one before individual pages)

• Hero Section:

  • Headline: "Comprehensive Tourism Advisory & Consultancy"

  • Sub-headline: "From concept to market, we provide expert guidance across four key pillars."

• Introduction Text: Briefly explain the overall approach to consultancy.

• Service Navigation Grid (as on Homepage, but perhaps with slightly more detail):

  • Card for Experience-Led Product Development (Link to 3.1)

  • Card for Training & Workshops (Link to 3.2)

  • Card for Strategy Development (Link to 3.3)

  • Card for Representation (Link to 3.4)

• CTA: "Find the Right Service for You" or "Speak to an Expert"

3.1 - 3.4 Individual Service Pages (e.g., Experience-Led Product Development)

• Hero Section:

  • Headline: Specific Service Name (e.g., "Experience-Led Product Development")

  • Sub-headline: Benefit-oriented (e.g., "Crafting Unforgettable Tourism Experiences That Captivate and Convert.")

• "What is [Service Name]?" Section:

  • Headline: Clear and concise.

  • Detailed Text Block: Explain the service in detail – what it involves, the methodologies used.

• "Who Is This For?" Section:

  • Headline: "Ideal for..."

  • Bullet points: Target clients for this specific service (e.g., DMOs, hotels, tour operators, new tourism ventures).

• "Key Benefits / Our Approach" Section:

  • Headline: "How We Deliver Value Through [Service Name]"

  • Text/Bullet Points: Explain the specific advantages of choosing your consultancy for this service (e.g., for Product Development: "market research-backed," "innovation-focused," "sustainable design," "customer journey mapping"). Highlight how the 50 years of experience applies here.

• "Our Process" (Optional, but good):

  • Headline: "Our [Service Name] Process"

  • Numbered Steps/Diagram: (e.g., 1. Discovery & Analysis, 2. Concept & Design, 3. Development & Testing, 4. Launch & Iteration).

• Related Case Studies Snippet:

  • Headline: "See Our [Service Name] Work in Action"

  • 2-3 Mini Case Study Cards/Links: (Link to full case studies if available).

• CTA: Specific to the service (e.g., "Develop Your Next Signature Product" or "Book a Strategy Workshop").

• Link to other services: "Explore our other services: [Link 1], [Link 2], [Link 3]"

4. Case Studies / Our Impact

• Hero Section:

  • Headline: "Real Results, Tangible Impact"

  • Sub-headline: "See how our 50 years of expertise have helped clients achieve their tourism goals."

• Filter/Sort Options (Optional): By Service Type, By Industry.

• Case Study Grid/List:

  • Each Item: Thumbnail Image, Client Name (or "Confidential Tourism Operator"), Project Title/Challenge, Brief Outcome.

  • Clicking an item leads to a Full Case Study Page:

    • Client:

    • Challenge:

    • Our Solution: (Detailing the service(s) provided)

    • Results & Impact: (Quantifiable where possible: e.g., % increase in bookings, revenue growth, improved ratings)

    • Testimonial (if available for this project)

• Overall Impact Statement: A summary of collective achievements, reinforcing the 50 years of experience.

• CTA: "Ready to Be Our Next Success Story?"

5. Insights / Blog

• Hero Section:

  • Headline: "Tourism Trends, Strategies & Insights"

  • Sub-headline: "Leveraging our 50 years of experience to share valuable knowledge."

• Featured Article(s) Section.

• Article Grid/List:

  • Each Item: Image, Title, Date, Author, Short Excerpt, "Read More" Button.

• Categories/Tags Sidebar: For filtering content.

• Search Bar.

• CTA within articles: "Need help with [related service]? Contact us."

6. Contact Us

• Hero Section:

  • Headline: "Let's Start a Conversation"

  • Sub-headline: "Tap into 50 years of tourism expertise to achieve your vision."

• Contact Form:

  • Name, Email, Phone, Company, Service(s) of Interest (Dropdown/Checkboxes), Message.

• Direct Contact Information:

  • Email Address

  • Phone Number

  • (Optional) Office Address / Map (if applicable)

• Social Media Links.

• Brief Reassurance: "We aim to respond within 24-48 hours."

This detailed structure provides a solid foundation. Remember to use high-quality imagery and a professional, trustworthy design aesthetic that reflects the level of experience you offer. Good luck!

thumb_upthumb_down50.7s